By Dianne Canham, founder and director of éclat Marketing
It’s been a busy start to the year for everyone here at éclat as I’m pleased to say we’ve signed up a number of new technology PR clients in both the cloud [...]

Kirsten Scott, Account Director
Although we’re probably all thinking about getting things finished before Christmas, it’s sobering to think that, when we come back in 2012, the countdown to Mobile World Congress will be well and truly underway.
With this [...]

Louise Potter, Junior Account Executive
As a species, change is one of the most unsettling inevitabilities that we face, and it has a tendency to drives us all a little bit mad when it happens. From the big things like changing [...]

Peter Shackleton, Managing Director
This week has been extraordinary. One client needed last minute support for a trade delegation to Qatar, interviews at an event in India, a strategy to influence regulatory bodies at national and European level and PR support [...]

Nikki Woolf, Account Manager
It’s tough trying to sell PR services at a show, as the majority of exhibitors are selling, not buying, just as you’re selling, not buying, which in a way puts you at loggerheads from the off. [...]

Kirsten Scott, Account Director
One of the questions that frequently comes up when meeting with new clients or at pitches with prospective clients is how can you measure the effectiveness of PR? It’s an interesting one and the answers are [...]

By Dianne Canham, founder and director of éclat Marketing
All of us have suffered the agony of sitting at an industry awards ceremony watching another company carry off the award that we so richly deserve and struggling to feign indifference as [...]

Dave Wedderburn, Junior Account Executive
Google+ opened up to public access this week and with an estimated 25 million users in its first two months, it is possible that Google’s new social network could add to the ever growing list of [...]

Louise Potter, Junior Account Executive
In the short time I have been at éclat I would now consider myself a fully functioning member of the team. I have my feet firmly under the desk, a wall plastered with to-do lists and [...]

Peter Shackleton, Managing Director
I recall writing many articles over the last several years around the subject of turning raw business data into useful information to enable better decision making. The objective was usually to promote a client and/or a particular [...]