Nikki Woolf, Account Manager
It’s tough trying to sell PR services at a show, as the majority of exhibitors are selling, not buying, just as you’re selling, not buying, which in a way puts you at loggerheads from the off. [...]

Kirsten Scott, Account Director
One of the questions that frequently comes up when meeting with new clients or at pitches with prospective clients is how can you measure the effectiveness of PR? It’s an interesting one and the answers are [...]

By Dianne Canham, founder and director of éclat Marketing
All of us have suffered the agony of sitting at an industry awards ceremony watching another company carry off the award that we so richly deserve and struggling to feign indifference as [...]