By Maria Muller, Account Director
2012 has been an interesting year in the world of PR. Although we lost two accounts due to acquisitions, the marketers and decision-makers in charge of those accounts have found themselves new jobs and as a [...]

Dave Wedderburn, Account Executive
Ever since starting at éclat I have worked with IT security clients, and it’s no secret that it’s my favourite area to work with in B2B, and to brag ever so slightly, it is an area that [...]

Sophie Young, Junior Account Executive
When it comes down to relationships, we all have our highs and lows. But the one I have with the internet is the most turbulent relationship I’ve ever been involved in, and I’m sure I’m [...]

By Dianne Canham, founder and director of éclat Marketing
Pondering on the subject of our recent seminar on the “Differences between Dealing with the North American and UK press”, two thoughts immediately sprung to mind. The first is the widespread [...]

Peter Shackleton, Managing Director
“Security regulations are merely a snap-shot in time, technology advances and resultant changes in human behaviour, make them incomplete very rapidly. As a result, enterprise compliance becomes an exercise in box ticking rather than the delivery of [...]

By Alicia Broadest, Account Manager
Could the news this week that Groupon – the daily online voucher company – has reported an unexpected loss on sales profits be a knock on affect from fears of further recession, or a sign that [...]

By Dianne Canham, founder and director of éclat Marketing
It’s been a busy start to the year for everyone here at éclat as I’m pleased to say we’ve signed up a number of new technology PR clients in both the cloud [...]

Kirsten Scott, Account Director
Although we’re probably all thinking about getting things finished before Christmas, it’s sobering to think that, when we come back in 2012, the countdown to Mobile World Congress will be well and truly underway.
With this [...]

Louise Potter, Junior Account Executive
As a species, change is one of the most unsettling inevitabilities that we face, and it has a tendency to drives us all a little bit mad when it happens. From the big things like changing [...]

strong>Peter Shackleton, Managing Director
This week has been extraordinary. One client needed last minute support for a trade delegation to Qatar, interviews at an event in India, a strategy to influence regulatory bodies at national and European level and PR support [...]