Nikki Woolf, Account Manager
It’s tough trying to sell PR services at a show, as the majority of exhibitors are selling, not buying, just as you’re selling, not buying, which in a way puts you at loggerheads from the off. [...]

Kirsten Scott, Account Director
One of the questions that frequently comes up when meeting with new clients or at pitches with prospective clients is how can you measure the effectiveness of PR? It’s an interesting one and the answers are [...]

By Dianne Canham, founder and director of éclat Marketing
All of us have suffered the agony of sitting at an industry awards ceremony watching another company carry off the award that we so richly deserve and struggling to feign indifference as [...]

Dave Wedderburn, Junior Account Executive
Google+ opened up to public access this week and with an estimated 25 million users in its first two months, it is possible that Google’s new social network could add to the ever growing list of [...]

Louise Potter, Junior Account Executive
In the short time I have been at éclat I would now consider myself a fully functioning member of the team. I have my feet firmly under the desk, a wall plastered with to-do lists and [...]

Peter Shackleton, Managing Director
I recall writing many articles over the last several years around the subject of turning raw business data into useful information to enable better decision making. The objective was usually to promote a client and/or a particular [...]

By Holly Forrest – Trainee Account Executive

When I joined éclat Marketing back in January I was warned that during the summer months of July and August I would witness what is known in the industry as ‘Silly Season’. [...]

By Maria Muller, Account Director
Here at éclat we’ve been doing our bit on the social media front. We’re all on Twitter and have been communicating with clients and journalists through this popular platform, and, of course, it’s also where [...]

By Alicia Broadest, Account Manager
When you first find out that you are pregnant, there can scarcely be a happier feeling in the world, but there comes a point when suddenly, an element of realisation strikes. For me, this moment hit [...]

Dave Wedderburn, Junior Account Executive
I joined éclat a little over a week ago, and I can honestly say that even with a degree in PR, I was not prepared for what was to come.
I began work at the beginning of [...]