Louise Potter, Junior Account Executive
As a species, change is one of the most unsettling inevitabilities that we face, and it has a tendency to drives us all a little bit mad when it happens. From the big things like changing career, or moving house, to the subtle things like the change in seasons, these adjustments can have a major impact on our psyche; I myself have been overcome with anxiety after changing brand of teabag.
However, during my time at éclat I have come to realise that the greatest rewards are almost always outside of your comfort zone, and actually venturing outside of it is usually a lot more fun.
So how does this all apply to the world of Technology PR? Well, throughout our quest for new clients I have come across a recurring theme, the same fallacy keeping people from making a change. Often, organisations that already have a PR agency are very reluctant to change to a new one, even though they may not be entirely satisfied with the service they are getting. Many stick with what they know for fear the problem will become worse, or they fall victim to the PR myth that there will be a downturn in activity for several months, and coverage will dip whilst the new agency, ‘gets up to speed.’
But here at éclat we understand the importance of keeping up PR momentum, even if you are in the midst of taking the leap to appoint a new agency, and that is why we are working hard to dispel this myth with our new promotion. Up until the end of January 2012 we are offering a money-back guarantee to any organisation that already has a PR agency but is looking to review, and our side of the bargain is to guarantee that we will at least match the coverage generated by your current agency in the first quarter, or you get your money back. It’s that simple. We all know that such an important decision cannot be undertaken in haste, but taking a calculated risk is entirely different to making a rash decision and that is exactly the concept behind this promotion.
So I suppose my final thought this week is that we are all creatures of habit and disrupting the status quo and venturing into the unknown can be an unsettling prospect, but change is good. It is scary but it keeps us alert, so why not go out on a limb? Isn’t that where the fruit is?
P.S. Do you want to see something really scary? Count the amount of times I’ve written “change.”