éclat marketing was approached by Datum in June 2012 to launch the data centre provider in the data centre market and establish the company’s profile amongst UK press and analysts.  éclat Marketing set out a 6 month proposal to promote …


    The Brief éclat Marketing was appointed by Siklu in January 2011 with a brief to raise the company’s profile amongst the European telecoms press and provide PR support around Mobile World Congress. Mobile World Congress 2012 In the …


We hired eclat for an event-based PR campaign, the global launch of our product at IBC 2012, Amsterdam. Éclat were instrumental in driving awareness to our product and ensuring our messages resonated


    éclat MARKETING was initially appointed by Cellebrite in December 2008 for an initial project to build awareness of Cellebrite and build its profile as a leading provider of mobile data transfer and back-up solutions for two separate target …


Case Study: European Launch of inneractive ahead of Mobile World Congress 2012

éclat MARKETING was appointed by inneractive in October 2011 for an initial project to build awareness of inneractive and the company’s ad revenue acceleration platform positioning it as the most effective way for mobile developers to monetise their software by optimising their earnings from ad placements across multiple ad networks on a global basis.   Building up awareness ahead in the run up to Mobile World Congress in Barcelona in February 2012, éclat were tasked with the aim of boosting the visibility of the company and its services amongst mobile publishers, by organising interviews and generating coverage in the media most active in this area of the market.

Nitro Security

“Effective PR is a key element to our high growth strategy for our UK business. We met with a number of UK agencies and were extremely impressed with éclat’s security credentials, contacts and experience. Prior to our engagement with éclat we had no UK media profile, yet within weeks we were sitting in front of and being covered by Tier One publications. As part of our InfoSecurity Europe campaign éclat delivered a quality, creative approach to socialise and brief key journalists and bloggers in an informal atmosphere ahead of the show – which really helped develop the invaluable face-to-face relationships that can be tricky for US based companies to cultivate.


“I just want to let you know how pleased I am with the way this relationship between our companies has blossomed. éclat has really become an integrated part of the SecureWave team. I am also pleased with the working relationship between éclat and Schwartz.”

Enterasys Networks

“The team at éclat Marketing combines superb PR and communication skills with keen insight into how the news media works. The result is an approach to corporate positioning and publicity that cuts through the clutter and delivers the strong results that clients expect. éclat is more than an agency, they are a partner in enhancing the value of your company and its products.”

2e2 Ltd

“2e2 has worked with éclat on a number of exciting and innovative projects and has in a very short time made a strong impact within the organisation. éclat is highly effective and the team very likeable. Their combination of strategic counsel and solid understanding of the marketing mix is a great extension to our existing team. We have been particularly impressed with their all round commitment and understanding within our niche space.”


“We have worked with eclat for a number of years and have always been impressed by their professionalism, creativity and pro-active approach in working to build the Starhome brand across our target media. From media tours to product launches, the team have always worked in partnership with us and time and again have demonstrated their worth by delivering excellent results against our objectives”.


“Mimecast started working with éclat after interviewing a large number of potential agencies. We chose the éclat team because we were impressed by their knowledge of our market, the experienced account team and their proactive focus on achieving measurable results. From a position of virtually no media and analyst exposure when we engaged with them, éclat has successfully established our presence amongst key press, and analysts, demonstrated excellent writing skills and created a variety of PR campaigns that have enabled us to leapfrog over the competition in terms of media exposure”.


“We began working with éclat to launch our company to the UK market and have been overwhelmed with the results that have been achieved. Having founded companies in the past and worked with a number of different PR agencies globally, we have been delighted with the extremely high standard of consultancy that we have received from the éclat team, the level of commitment and the excellent value that is delivered. éclat has a real understanding of our business and adds value at every opportunity. This is an excellent two-way relationship that is delivering quality results”.

DynaTrace Software

“I’ve been impressed with the professional and committed way that éclat have driven forward with our plans to build our profile in the UK. They have demonstrated a proactive approach which has paid real dividends and helped us to establish good relationships with key press and analysts in our sector. I’ve been pleased to work with them and they have shown that they really can deliver against targets we’ve set for our campaign”.

Blue Coat Systems

“The results to date are excellent and the whole eclat team is proactive in suggesting new ideas, always available and quick to respond and 100% professional in everything you provided us with. I wouldn’t hesitate to recommend éclat to anyone else looking for a progressive and professional team to drive forward branding and coverage in the UK”


“Systancia appointed éclat to launch its Desktop and Application Virtualisation solution into the UK market where it had no prior visibility.They did a great job in helping us to define our messages and putting us in front of all of the relevant press and analysts, allowing us to build awareness of our company and our technology. As a newcomer to the market, competing with major names like VMware and Citrix, they showed that they understood our proposition well, were able to grab media attention for a new company entering the market and were very creative in suggesting different ways that we could present our company to maximise media attention. I wouldn’t hesitate to recommend them to anyone else who is looking for a PR agency that can offer strategic advice but who can also deliver good coverage even when there is a shortage of hard news stories.”


Launch of wireless home networking products to consumers and retailers

The Brief

AirTies develops and markets consumer electronics products which provide four fundamental services (high speed internet access/ADSL, Wireless LANs, internet based telephony/VoIP, and internet based television/IPTV) for service providers, small businesses and consumers.

ICM Business Continuity

ICM, a business continuity services provider, selected éclat Marketing In August 2010 to conduct their Public Relations campaign to increase their profile in the UK IT Trade, business and vertical press ahead of the launches of key product and service offering announcements. Previously, ICM had experienced success with the Business Continuity and Risk Management publications, but wanted to extend this messaging and increase their profile and media impact to the wider IT and business press and educate the market on the importance of being proactive, not reactive, in the planning for business interruptions.

Qualys Inc

‘éclat marketing has represented Qualys as our UK PR Agency for 27 months, and during that time the team has significantly helped Qualys build its reputation within the UK. This is particularly so with the journalists and readers of the press and websites specialising in IT security – a critical audience for Qualys.

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