"I would like to personally thank you and the éclat Marketing team for your devotion and hard work in helping us getting our message and positioning across.
Through our relationship, we always found your insights and inputs valuable and professional.

You lead our media and analysts relations before, during and after Mobile World Congress 2012, helping making it a major success for us.
It was a pleasure working with you and your team and we always felt you are doing your utmost to help us achieving our goals.

You are a true partner.

Looking forward to working with you in the future,"

Itay Gadot -VP Marketing inneractive

“Effective PR is a key element to our high growth strategy for our UK business. We met with a number of UK agencies and were extremely impressed with éclat’s security credentials, contacts and experience. Prior to our engagement with éclat we had no UK media profile, yet within weeks we were sitting in front of and being covered by Tier One publications. As part of our InfoSecurity Europe campaign éclat delivered a quality, creative approach to socialise and brief key journalists and bloggers in an informal atmosphere ahead of the show – which really helped develop the invaluable face-to-face relationships that can be tricky for US based companies to cultivate. 

We can’t always guarantee to have hard news or customers willing to talk to the press, so we rely on éclat to be innovative and find the angle that will trigger media interest. Their Payment-By-Results model helps hone our messaging and focus activity so that we have tangible return on our investment at the end of the quarter. éclat’s proactive approach delivers consistent coverage by the traditional security press and timely presence in Critical Infrastructure media - NitroSecurity is now seen as a visionary within our target market. 

Our account team truly understands the security market and their experience in quickly building awareness for security vendors like us is both compelling and unrivalled.”

Jerry Skurla – EVP Marketing, NitroSecurity

 

‘Eclat marketing has represented Qualys as our UK PR Agency for 27 months, and during that time the team has significantly helped Qualys build its reputation within the UK. This is particularly so with the journalists and readers of the press and websites specialising in IT security - a critical audience for Qualys.

IT security is a complex and difficult subject to grasp, but requires the ability to relate complicated stories and messages to journalists with a high degree of technical subject knowledge, and also to make it relevant to journalists in this field who don't have the same depth of technical skills. Eclat has accomplished this, as demonstrated by the high level of coverage they achieve with Qualys' monthly analysis of Microsoft's 'Patch Tuesday' security updates. Eclat regularly achieves 70% or better coverage of Qualys by UK writers reviewing these updates, and almost without fail out-scores our competitors' coverage results’.

Christopher Webb
PR Manager, EMEA
Qualys, Inc.

 

ICM Business Continuity

ICM, a business continuity services provider, selected éclat Marketing In August 2010 to conduct their Public Relations campaign to increase their profile in the UK IT Trade, business and vertical press ahead of the launches of key product and service offering announcements. Previously, ICM had experienced success with the Business Continuity and Risk Management publications, but wanted to extend this messaging and increase their profile and media impact to the wider IT and business press and educate the market on the importance of being proactive, not reactive, in the planning for business interruptions.

During the initial 3-month campaign, ICM had a strategic product launch for which the objective of the campaign was to support the announcement through a series of press and analyst meetings, and positioning the spokesperson as a thought-leader. The target was to secure a minimum of four interviews and six press clippings. In total 11 interviews on the announcement and 40 press clippings were achieved, supported by the placement of two leading opinion articles. Following this activity, ICM’s Share of Voice against their competitors rose from 0.2% before éclat began to work with them to 12.4% - this is an increase of 12.2% and saw them overtake their leading competitor.

As a business with recovery centres across the UK, it was also important for ICM to extend their reach within the 18 local regions for which they have a data centre/recovery centre. With a combination of local news announcements and proactive outreach to local press, éclat secured coverage in publications such as and the Yorkshire Post, Midlands Business Insider, Northamptonshire Evening Telegraph and Express and Star

éclat Marketing continued to proactively drive issue-led campaigns and secure interviews with Tier One press on news announcements. Interviews and coverage have been secured with publications such as V3, ZDNet, Computing and Computer Business Review through to vertical press such as Facilities Management Journal and FSTech. Through éclat raising their profile, and working as an integral part of the organisation, ICM has been regularly quoted in Tier One publications and were shortlisted in three of the CIR Business Continuity 2011 awards, including winning Most Innovative Product of the Year for Emergency Office.

“When selecting an agency you always have the security of laying down targets from the business point of view, what you don’t have is any reassurance that the relationship will work. For me as the single point of entry for PR into the business at the time it was essential that the business engagement worked to fulfil objectives but that I also felt supported and had the backing of a professional and capable agency that understood our business. Working with éclat was a great success reaching and exceeding objectives whilst along the way being made to feel like I was their only client and that my requests (quite often demands) were never too much trouble. The client/agency relationship felt more like working alongside a colleague with a common aim, even when the pressure was on I was never under any doubt of the support I would receive and the commitment whatever hour never wavered. For me the knowledge that you have the support of such an agency is essential and somehow amongst all the pressure with my dedicated team at éclat it was also enjoyable!!!”

Clare Wilson, Marketing Manager

Launch of wireless home networking products to consumers and retailers

The Brief

AirTies develops and markets consumer electronics products which provide four fundamental services (high speed internet access/ADSL, Wireless LANs, internet based telephony/VoIP, and internet based television/IPTV) for service providers, small businesses and consumers.

AirTies was established in February 2004 by a management and technical team from the USA Silicon Valley, with the strategic intent to become the leader in emerging markets. AirTies has an installed base of more than 4 million users world-wide and is aiming to become a leading player in the wireless home networking market.

In contrast to its competitors which are dependent on chip companies and ODMs to develop their products, AirTies designs and develops its own hardware and the embedded firmware. Technology innovations include wireless video distribution to multiple TV’s, wireless coverage range extension, and network setup at a touch of a button.

AirTies has been working with éclat Marketing since 2009 when the agency originally focused efforts on launching its wireless video solutions and set-top box trade to service providers. In 2010 AirTies’ management briefed the agency on a new consumer product which was to be launched to the media in Q1 of 2011. PR goals set to éclat included introducing the company to the consumer press with the aim to create brand awareness, but also to receive positive media coverage.

The Challenge

As this was AirTies’ first consumer product to be launched and introduced to the mass market, éclat proposed the opportunity to spotlight AirTies and create relationships with consumer journalists by organising a demo in London.

Due to the fact that the consumer press had no prior awareness of the AirTies’ brand, the challenge was to stimulate press interest and ultimately positive media coverage for AirTies following the demo and build momentum behind the launch and beyond.

The Implementation

éclat drafted a media invite and distributed it widely to the consumer press, following up with telephone calls, inviting journalists to a demo in the Mint Hotel in Westminster. The Mint suite was set up in the same style as a home/apartment, which was ideal to show attending journalists how the product works. There were two 2 TV’s, laptops, as well as a variety of consumer devices such as an iPad and Xbox.

Over two days, which also included a trip to Future Publishing in Bath, local AirTies spokespeople demonstrated the technology to 18 attending journalists, secured and facilitated by éclat. The journalists also received a complementary product from AirTies to take home with them.

The Results

AirTies received numerous positive media coverage immediately following the consumer product launch in publications such as Latest Gadgets and iGizmo. As attending journalists were given a product to take home with them, AirTies received a number of outstanding reviews in target publications such as Gadgets & Gizmos and How It Works Magazine.

Part of the product launch process was also to secure product reviews with print and online titles. As a result, the éclat team has secured a number of reviews with titles such as MicroMart, TechRadar and TechDigest, and over the coming months reviews will be published in tier one publications such as BBC Click and QC Magazine.

Last but not least, the product was also awarded “Editor’s Choice” of How It Works Magazine.

Conclusion

The launch campaign was a huge success due to éclat’s due diligence and project management experience. Personal relationships with key journalists in this sector contributed to the success of the initial project and Phase 2 of the project, which includes further product placements and media interviews, has now commenced.

 

“Systancia appointed éclat to launch its Desktop and Application Virtualisation solution into the UK market where it had no prior visibility.They did a great job in helping us to define our messages and putting us in front of all of the relevant press and analysts, allowing us to build awareness of our company and our technology.   As a newcomer to the market, competing with major names like VMware and Citrix, they showed that they understood our proposition well, were able to grab media attention for a new company entering the market and were very creative in suggesting different ways that we could present our company to maximise media attention.  I wouldn’t hesitate to recommend them to anyone else who is looking for a PR agency that can offer strategic advice but who can also deliver good coverage even when there is a shortage of hard news stories.”

Arnaud Caupin, International Sales and Marketing Manager, Systancia


"The results to date are excellent and the whole eclat team is proactive in suggesting new ideas, always available and quick to respond and 100% professional in everything you provided us with. I wouldn’t hesitate to recommend éclat to anyone else looking for a progressive and professional team to drive forward branding and coverage in the UK”
Nigel Hawthorn, EMEA Marketing VP, Blue Coat Systems



"I’ve been impressed with the professional and committed way that éclat have driven forward with our plans to build our profile in the UK. They have demonstrated a proactive approach which has paid real dividends and helped us to establish good relationships with key press and analysts in our sector. I’ve been pleased to work with them and they have shown that they really can deliver against targets we’ve set for our campaign”.  
Sok-Kheng Taing, co-founder of dynaTrace Software

"We began working with éclat to launch our company to the UK market and have been overwhelmed with the results that have been achieved.  Having founded companies in the past and worked with a number of different PR agencies globally, we have been delighted with the extremely high standard of consultancy that we have received from the éclat team, the level of commitment and the excellent value that is delivered.  éclat has a real understanding of our business and adds value at every opportunity.  This is an excellent two-way relationship that is delivering quality results”.
Oren Glanz, CEO, Olista 

“Mimecast started working with éclat after interviewing a large number of potential agencies.  We chose the éclat team because we were impressed by their knowledge of our market, the experienced account team and their proactive focus on achieving measurable results.  From a position of virtually no media and analyst exposure when we engaged with them, éclat has successfully established our presence amongst key press, and analysts, demonstrated excellent writing skills and created a variety of PR campaigns that have enabled us to leapfrog over the competition in terms of media exposure “. 
Peter Bauer, CEO, Mimecast 

“We have worked with eclat for a number of years and have always been impressed by their professionalism, creativity and pro-active approach in working to build the Starhome brand across our target media.  From media tours to product launches, the team have always worked in partnership with us and time and again have demonstrated their worth by delivering excellent results against our objectives".

"I’m delighted to have worked with eclat who have been a true extension of our own team, and wouldn’t hesitate to recommend them”.  
Lori Lichtblau, Marcom & Public Relations Manager, Starhome

“2e2 has worked with éclat on a number of exciting and innovative projects and has in a very short time made a strong impact within the organisation. éclat is highly effective and the team very likeable. Their combination of strategic counsel and solid understanding of the marketing mix is a great extension to our existing team. We have been particularly impressed with their all round commitment and understanding within our niche space.”
Natalie Bruins, Marketing Manager, 2e2 Ltd

“The team at éclat Marketing combines superb PR and communication skills with keen insight into how the news media works.  The result is an approach to corporate positioning and publicity that cuts through the clutter and delivers the strong results that clients expect.  éclat is more than an agency, they are a partner in enhancing the value of your company and its products.”
Kevin Flanagan, Director, Corporate Communications & Analyst Relations, Enterasys Networks

“I just want to let you know how pleased I am with the way this relationship between our companies has blossomed.  éclat has really become an integrated part of the SecureWave team.  I am also pleased with the working relationship between éclat and Schwartz”
Bob Johnson, CEO, SecureWave (now part of Lumension)