‘éclat marketing has represented Qualys as our UK PR Agency for 27 months, and during that time the team has significantly helped Qualys build its reputation within the UK. This is particularly so with the journalists and readers of the press and websites specialising in IT security – a critical audience for Qualys.
IT security is a complex and difficult subject to grasp, but requires the ability to relate complicated stories and messages to journalists with a high degree of technical subject knowledge, and also to make it relevant to journalists in this field who don’t have the same depth of technical skills. éclat has accomplished this, as demonstrated by the high level of coverage they achieve with Qualys’ monthly analysis of Microsoft’s ‘Patch Tuesday’ security updates. éclat regularly achieves 70% or better coverage of Qualys by UK writers reviewing these updates, and almost without fail out-scores our competitors’ coverage results’.
PR Manager, EMEA