NovelSat appoints éclat Marketing ahead of UK launch

LIGHTWATER – 8 AUGUST 2011 – éclat Marketing, the specialist technology PR consultancy, today announced that it has been appointed by NovelSat, high-end manufacturer of the world’s most innovative, ground equipment for satellite transmission based in Israel, to help launch the company in the UK and Europe.

Following a competitive pitching process, éclat was chosen due to the agency’s relevant experience in Broadcast and Satellite, as well as éclat’s international network of PR agency, Newshound PR which will be utilised to launch the company in the US.

The partnership kicked off in June 2011 with a press and analyst tour in the UK to start building relationships with key press and analysts.

Ila Bialystok, Head of Marketing at NovelSat, commented, “I met Dianne a few months ago and also attended one of éclat’s regular webinars. When I joined NovelSat and found that they were looking at recruiting a PR agency, I knew éclat would be a good fit. They’re experience in our relevant field made them an obvious choice for us.”

Dianne Canham, Client Services Director at éclat Marketing, added, “We have been working with many clients in the markets such as Cable & Satellite, Broadcast and IPTV and as a result NovelSat’s account team has extensive knowledge. We look forward to working with NovelSat.”
   

éclat Marketing appointed as UK PR agency for IT security vendor NitroSecurity

LIGHTWATER – 10 MAY 2011 – éclat Marketing, the specialist technology PR consultancy, today announced that it has been appointed by NitroSecurity, a leader in high-performance, content-aware security information and event management (SIEM) solutions, to build the brand for the company and its security solutions in the UK.

Following a competitive pitching process, éclat was chosen because of the agency’s expertise and experience specifically in the security sector.

The partnership kicked off in February 2011, and éclat initially focused on introducing the company and its spokespeople to the UK media with the aim to build brand awareness.

Jerry Skurla, EVP of Marketing at NitroSecurity, commented, “We met with a number of UK agencies and were extremely impressed with éclat’s undeniable security credentials and experience. The team truly understands the security market and their experience in dealing with security vendors like us was just one of the compelling offers in their proposal.”

Dianne Canham, Client Services Director at éclat Marketing, added, “We are very proud to add NitroSecurity to our client portfolio and look forward to a long and successful partnership.”

Wi-Fi Provider Xirrus Appoints éclat Marketing as UK PR Agency

LIGHTWATER – 18 MAY 2010 – éclat Marketing, the specialist technology PR consultancy, today announced that it has been appointed by Xirrus, a leading company in high performance Wi-Fi, to handle the company’s UK PR activities. éclat will focus initially on building awareness for the Xirrus brand in the UK media and to position Ben Wilson as the UK spokesperson and thought leader. The new partnership kicks off with a two-day press and analyst tour in London with the aim to introduce Ben Wilson, UK Country Manager, as Xirrus’ local spokesperson.

Xirrus, the leader in High Performance Wi-Fi, manufactures the only fully distributed, dense radio Wi-Fi architecture available in the industry today. The innovative Xirrus architecture delivers unmatched RF innovation and wireless performance on a per-access point and system-wide basis, yet requires fewer devices, switch ports, cabling, and less effort to install and maintain than traditional offerings thereby accelerating the Time to Value. Xirrus manufactures its long life products in the USA and is Wi-Fi Alliance, VeriSign, PCI, FIPS 140-2, and ISO 9001:2008 certified.

Ben Wilson, UK Country Manager at Xirrus, commented, “We are looking forward to working with éclat as we continue our explosive growth in the UK. We already have a large number of significant UK customer deployments to demonstrate that we provide the most coverage, range, and bandwidth in the industry. Having met with a number of UK agencies we were especially impressed with the éclat team’s understanding of the Wi-Fi market and their experience dealing with a Wi-Fi provider like ourselves.”

Peter Shackleton, Founder of éclat Marketing, added, “The Xirrus brand is well-known across the pond and we are proud to add them to our portfolio. We are excited about representing this innovative technology company to the UK press and analysts, and we will initially be focusing our attention on the technology trades and business press.”

Panda Security appoints éclat as new UK PR agency

Lightwater, 16th September 09 - éclat marketing, the specialist technology PR consultancy, today announced that it has been appointed by Panda Security, a leading global provider of cloud-based security solutions and one of the largest antivirus companies in the world, to handle it’s UK PR programme. Éclat’s focus is to elevate Panda’s profile amongst its target audience of both business and consumers, deploying a mixture of traditional PR and new digital marketing tools. The appointment follows Panda Security’s buy back of the UK franchise in July this year and forms part of an aggressive marketing push to increase the company’s market share and expand their international presence.

Over the past 20 years, Panda Security has introduced some of the most significant advancements in the security industry and was the first IT security company to harness the power of cloud computing with its Collective Intelligence technology which automatically analyses, classifies and disinfects malware. Panda Security has been at the forefront of meeting the challenges of the changing threat landscape head-on and is one of the leading antivirus companies in the world, with offices in 56 countries and more than 1,500 employees worldwide.

Petter Lautin, Managing Director for UK and Ireland for Panda Security, commented: “I am looking forward to working closely with éclat to build the profile of the Panda brand in the UK. We have some exciting plans for the coming year, and need to ensure that we not only communicate our messages to our key markets but also position Panda personnel as thought leaders within the industry. We were impressed with éclat’s in depth experience in the security market place and particularly liked their ‘Payment-by-Results’ model which means that they share the financial risk and reward with us of achieving our stated goals.”
Dianne Canham, founder and client services director of éclat marketing, added, “Panda is a well respected brand and a fantastic addition to éclat Marketing’s client roster. Panda has a great reputation for technological innovation and has a head start on its competitors in the cloud computing arena. We’ll be focusing on educating the consumer and business audience about the latest cyber threats and – more importantly- on how to best protect yourself and your organisation from these ever growing array of threats."

Qualys appoints éclat Marketing to handle its UK PR programme

Surrey, 8th July 2009 – éclat marketing, B2B technology PR consultancy, today announced that it has been appointed by Qualys Inc. to manage its UK public relations programme. éclat will work with Qualys to firmly establish the company and its services in the minds of the media and analyst communities using highly targeted campaigns.

Qualys has an extensive customer base, with clients ranging from household names, including 40 of the Fortune 100. éclat will work with Qualys to raise its profile to a more educational level, listening to the market needs and finding innovative ways to get its message across to the media and the CSO communities.

Amer Deeba, Chief Marketing Officer for Qualys said: “The éclat team demonstrated a clear understanding of our business, with campaign ideas that were creative and fit well with our company ethos. In addition to this, éclat operates on a results-driven approach rather than time-based, which better suits our needs.”

“We are delighted to have been chosen by Qualys to handle the UK PR activity,” said Dianne Canham, Director, éclat marketing. “The combined experience of the team in the security market means that we can hit the ground running with Qualys, building on our existing relationships and knowledge of this industry. Compliance and managing IT risk are always hot topics and we are looking forward to building the profile of Qualys with the relevant analysts and journalists."

AirTies appoints éclat Marketing to build brand in European IPTV market

Surrey, 1st July 2009 – éclat marketing, B2B technology PR consultancy, today announced that it has been selected by the innovative developer of wireless networking and broadband Internet access solutions provider, AirTies, to launch its IPTV wireless-enabled set-top box to the European telecoms operators.

To date, AirTies has experienced great success in Turkey, Greece and Ukraine with a $50million business, predominantly through its wireless networking products for the home and retail markets. It is now focusing its efforts on launching its IPTV set-top boxes in Europe, beginning with a tour of the key telecoms publishing and analyst houses to establish it as an expert in its field.

Zvika Haas, IPTV product line marketing manager for AirTies, commented: “IPTV is a key market area for AirTies and we wanted to ensure that we could get the maximum impact when we launch it into the European market place. We chose éclat because of its in-depth knowledge and proven experience of working with the press and analysts in the telecoms space. Our goal is to launch the company and its IPTV solutions to the market ahead of IBC, the leading industry exhibition in Amsterdam in September.”

“The recent Digital Britain report said that the government’s ambition is to transform the UK into one of the leading digital economies in the world by 2012,” said Dianne Canham, Director, éclat marketing. “This, combined with the move to digital television by 2012, means that the IPTV segment is a burgeoning market, and consumers will continue to invest in home entertainment, even during the economic downturn. Technologies that make the home entertainment experience even more enjoyable and user-friendly, like the offering from AirTies, will be in demand - staying in, as they say, is the new going out!”