éclat Marketing Red Box Challenge 2012.
Éclat organised a ‘Meet the Media’ event on the evening of 23rd April, on the eve of the InfoSecurity event taking place at London’s Earls Court Exhibition Centre. The intention was to gain attendance from the key UK Security journalists and bloggers by offering them the opportunity to meet with a number of key security vendors who will be present at the event and receive (under embargo if necessary) information about news announcements being made at the show.
The intention was to provide éclat customers with an opportunity to speak with and get to know the key security journalists in a social environment more conducive to building relationships with key press. It is notoriously difficult to pin down journalists to meetings at industry events, so – by organising the event ahead of the show – we wanted to get more exposure for our clients and allow journalists to collect a number of stories in a sociable and fun environment.
The format for the event was informal and the idea was to organise a Red Box quiz together with drinks and a buffet meal at the Carom Indian restaurant conveniently located in Wardour Street, Soho close to most of the publishing houses.