AirTies – supporting the move into the European marketplace and the IPTV arena.
Home networking vendor, AirTies, made the decision to work with éclat Marketing to support it during the launch of its IPTV solutions at IBC 2009 and its move into the European market. To date, AirTies has experienced great success in its native Turkey, the Ukraine and Greece with its wireless home networking products, and wanted to extend this to the IPTV market, targeting the telecoms operators to allow them to offer IPTV services to their customer base.
The objective of the campaign was to support AirTies’ European activity through a series of press and analyst meetings, issuing relevant and timely news announcements and positioning it as a thought-leader. The target was to arrange six briefings, but we achieved 15. This resulted in more than 40 pieces of coverage. An opinion article was placed in the IPTV @ IBC supplement in IBE (International Broadcast Engineer), which was included in the IBE bonus distribution issue, and two case study placements with Ovum and ipTV News were secured.