Making a PR Impact at Security Exhibitions like RSA or InfoSecurity
View The Best Bits of Making a PR Impact at Security Exhibitions
The webinar was aimed at In house PR and marketing professionals in the IT security sector both in the USA and Europe, who are involved in the planning and implementation of public relations campaigns for their company. It was focused on practical tips and ideas to help your PR stand out from the crowd in the highly competitive environment of a security industry event like RSA in the USA and Infosecurity in Europe.
Topics covered included:
- The differences and similarities between doing PR for Security Exhibitions in the US and Europe
- What PR approaches work best from a journalist perspective
- When to pitch, how to secure press meetings and why trade shows matter
- What tactics can help you stand out from the crowd
- Advice and ‘do’s and don’ts’ from a journalist’s perspective
- Insight on launching an IT Security brand in the UK and US media
Guest Speakers:
- Fahmida Y Rashid: Security journalist and analyst for networking and security at PC Magazine
- Stephen Pritchard: Freelance Journalist and Broadcaster based in the UK; Contributing Editor and Columnist for Infosecurity Magazine and freelancer writing for the FT
- Cas Purdy: VP Corporate Communications at Trustwave – a leading provider of IT Security and compliance solutions
- Josh Kail, President of éclat US and Dianne Canham, founder of éclat Marketing UK – a leading tech PR agency: Building an effective PR campaign for an exhibition