éclat Marketing launches in South Africa
b2b tech PR agency’s enters local market with office in capital city Pretoria
Lightwater, United Kingdom – 14 May 2013 — éclat Marketing, a specialist technology PR agency, is pleased to announce the opening of a local office in South Africa’s capital Pretoria. Currently working with three clients, éclat Marketing SA specialises in assisting international technology brands to first and foremost launch in South Africa, as well as implementing an effective PR program in order to establish and maintain brand awareness in this upcoming market with its thriving economy and lively culture.
As an agency, éclat has a unique business model which links results to remuneration and focuses on delivering measurable ROI for clients. The agency pioneered a “payment-by-results” service that links a portion of the PR fee to achieving pre-agreed targets such as coverage in key titles or briefings with journalists and analysts. This approach allows éclat to create successful PR campaigns and make our clients stand out from the crowd.
éclat’s South African office is headed up by South African born national Maria Muller, who commented, “We are very excited about the new office. When companies are looking to launch into new regions, it is important to have someone who understands the local culture, media and political backgrounds. As an agency, we have superb relationships with the local media and look forward to orchestrating many more successful PR campaigns in this region.”
About éclat Marketing
éclat Marketing is a business-to-business technology PR consultancy with a difference. We combine consistently high standards with strategic insight to produce outstanding results for our clients with our digital, telecoms & technology PR services. We offer clients a unique ‘payment by results’ service, which means you pay according to the results we achieve against pre-agreed objectives. To find out more about éclat, please visit www.eclat.co.uk or www.eclatmarketing.co.za
Client Services Director Africa
éclat Marketing Appoints Piers d’Orgée as New Junior Account Executive
Lightwater, UK – 29 April 2013 – éclat Marketing is pleased to announce the arrival of a new Junior Account Executive, Piers d’Orgée. A graduate of Southampton Solent University’s Journalism course, Piers has also studied at the Hogeschool Utrecht in the Netherlands and the Danish School of Journalism. Piers has gained experience at a number of placements in PR and Journalism, including the Southern Daily Echo on its news desk, with Gloucestershire Media’s news and features teams and has carried out freelance work for BBC Radio 4. He is very excited to launch his career in PR with the éclat team.
In his role, Piers will be aiding his team in client communications and media relations as well as working with the team to deliver its video services. Working closely with companies that specialise in telecoms, Internet security and IT solutions, Piers will be helping to ensure that they each get the highest level of press coverage possible.
“Piers brings with him some huge enthusiasm for the tech sector,as well as some excellent video shooting and editing skills – an area that we see increasing demand for from both clients and the media,” said Client Services Director, Dianne Canham. “We believe Piers has the correct skills and mindset to be a real asset to our business in the future.”
éclat brings home gold and silver in the BestForPR Awards 2012
B2B technology PR agency is granted four awards leaving the judges thoroughly impressed
Lightwater, Surrey – 18th September 2012: éclat Marketing, a B2B technology PR agency based in Surrey, is delighted to announce it has received two gold and two silver awards in the nationwide BestForPR 2012 awards. The PR agency were granted gold awards for Regional and IT PR and silver for National and Technology PR for its exceptional track record in helping IT companies to build a strong brand and reputation in the UK market.
Following an extensive application process and thorough examination from the judging panel, éclat impressed the judges with its pioneering business model and track record of helping IT companies to position themselves as thought leaders in the competitive technology market place. The agency’s business model is different to those used in most agencies which rely on an hourly payment rate, and uses instead a pioneering ‘Payment-by-Results’ approach which links agency remuneration to tangible results such as media coverage.
Nigel Iskander, Chair of Judges for BestForPR Awards 2012 said: “When I agreed to judge for this panel I knew I wanted to see agencies of a high calibre, providing exception services to their clients as well as a fantastic ROI and I found this in éclat Marketing. This PR agency not only manages its client’s reputation to a consistently high level, but also ‘puts its money where its mouth is’ by offering a “Payment by Results” business model – where the clients only pay when all targets have been reached. In particular, I was impressed by éclat’s customer stories showing how they had launched IT Security company Trustwave and gained a leading Share of Voice profile in the media in just three months and another case study which demonstrated how it had built and maintained a similar thought leadership position over the course of several years for another hi-tech company, Blue Coat. In my eyes, that is an achievement to be celebrated and why I believe they deserve this award.”
Dianne Canham, Client Services Director and Founder of éclat Marketing said: “On behalf of the team here at éclat, I am honoured to have received this recognition for the work we have done with our clients. Managing our client’s reputation and building their share of voice is something we pride ourselves on, as well as promoting their services to the technology trade press and helping them maximise their sales potential. The awards also represent an endorsement of our “Payment by Results” business model that not only helps our clients reap the benefits from our company’s strong relationships with the press and in depth knowledge of the tech sector but also means that they enjoy a fantastic ROI, helping their businesses to effectively punch above their weight in the media.”
About éclat Marketing
éclat Marketing is a business-to-business technology PR consultancy with a difference. We combine consistently high standards with strategic insight to produce outstanding results for our clients with our digital, telecoms & technology PR services. We offer clients a unique ‘payment by results’ service, which means you pay according to the results we achieve against pre-agreed objectives.
To find out more about éclat, please visit our website: http://www.eclat.co.uk/
01276 486 000
About BestForPR Awards
BestFor PR is a new, independent authority site, created to make it easier for businesses to find the right PR agency across the UK and in a variety of sectors.
Our independent judging panel rigorously assesses each application and if successful, agencies are awarded a gold, silver or bronze ranking and listed within the relevant ranking table. Each ranking table on the BestFor PR website enables companies seeking PR agencies to identify, select and contact leading agencies in the applicable sector or region that match their requirements.
BestFor PR is here to provide guidance to those seeking a PR Agency, helping to focus attention on the strongest agencies for each specific region and business sector, whilst generating new business leads for ranked agencies.
+44(0)121 616 5061
clat Marketing chosen for PR services by Datum
LIGHTWATER – 31st August 2012 – éclat Marketing, the specialist technology PR agency has announced that it has been appointed by Datum, a provider of Business Class Data Centres, to launch the company’s 55,000 sqft co-location facility, situated on the highly secure QinetiQ park in Farnborough Hampshire.
éclat was chosen because of the agency’s extensive experience in the managed services area, its innovative business model, and its results driven approach, which ensures that the agency shares in the risk reward of the client’s PR investment. The initial 6-month project aims to introduce Datum and its spokespeople to the key IT journalists as well as coordinating and facilitating analyst briefings.
Dominic Philips, Managing Director at Datum, commented, “I am excited to partner with éclat as we work together to build Datum’s brand awareness. We were looking for an agency who could manage the PR and marketing function for us, as this is a new area and we have been extremely impressed by éclat’s expertise. We value their extensive knowledge in this specific market and have utter confidence in their recommendations for go-to-market strategies and key messages.
Dianne Canham, Client Services Director at éclat Marketing, added, “We are looking forward to working with Datum and establishing their presence, from ground up in the UK. Given our extensive, experience and expertise in this space we can help them achieve their goals for the future and align the PR function with their corporate strategy; it will be fantastic to see the Datum brand flourish.”
eclat Marketing Inc. Brings Payment By Results (PBR) PR to the US for B2B Tech Companies
Adopting the Same Successful Business Plan Initiated By It’s UK Sister Firm, eclat Marketing Inc. shifts the PR Focus From Hours to Results
New Hartford, NY – March, 2012 — eclat Marketing Inc., a PR agency offering services such as Digital PR and Telecoms PR for technology and telecoms businesses in North America, announced today the introduction of its Payment By Results system.
Launching in the US this past January, eclat Marketing Inc., is the US presence of its UK sister firm éclat Marketing, and has imported the popular PBR business structure. By throwing out the antiquated hours tracking way of doing business it is able to focus on what is really important; results.
How PBR works is that a percentage of the client’s budget is put aside as a set retainer fee. The rest is dependant entirely on the success of mutually agreed upon pre-determined goals for the month. Only when those goals are met, is the remaining part of the budget paid. Goals are determined by an analysis of reasonable market outcomes as well as taking into account the clients long-term goals and objectives.
“Where many PR Firms will stop work once they meet their contractual hour obligations and charges more for overages, éclat continues working and does not tack on fees, there is no such thing as a success overage,” said Joshua Kail, Vice President of eclat Marketing Inc. ““The PBR structure means we keep focus until the clients’ objectives are met, because we have a vested interest in that success.”
eclat Marketing Inc. is always on the lookout for new and innovative high tech clients interested in the B2B market and available to discuss PBR to all who are interested.
About eclat Markting Inc.
éclat Marketing Inc. is a business-to-business PR consultancy with a difference specializing in technology PR. We combine consistently high standards with strategic insight to produce outstanding results for our clients with our digital, telecoms & technology PR services. We offer clients a unique ‘payment by results’ service, which means you pay according to the results we achieve against pre-agreed objectives. www.eclatmarketing.com
Attenda Appoints éclat Marketing as PR Agency
LIGHTWATER – 26th March 2012 – éclat Marketing, the specialist technology PR agency has announced that it has been appointed by Attenda, the Business Critical IT Company.
éclat was chosen due to the agency’s extensive experience in the cloud and managed services area, its innovative business model, and its results driven approach, which ensure that the agency shares in the risk reward of the client’s PR investment. The partnership starts at what is an exciting phase for Attenda, with the business growing consistently since it was established in 1997, and now with a client base of more than 100 mid-market organisations.
Gill Constable, Marketing Manager at Attenda, commented, “We look forward to working with eclat as we’re poised for further growth, and we are committed to delivering the best business outcomes for our clients. Our PR and Marketing communications strategy will play a central role in this over the coming months, to help to reinforce this message.”
Dianne Canham, Client Services Director at éclat Marketing, added, “We’re delighted to be working with Attenda to build their presence in the UK, where they have an established track record and are well respected within their market. This, coupled with our experience of working with providers in this space, means that we are well positioned to help them achieve their goals for enhanced brand awareness and clear market differentiation.”
Numara Software appoints éclat Marketing for UK PR Activity
LIGHTWATER – 16th January 2012 – éclat Marketing, the specialist technology PR agency, today announced that it has been appointed by Numara Software, a global provider of integrated IT Operations Management, to help increase the awareness and media coverage of the company in the UK.
éclat was chosen to manage Numara’s UK PR activity due to the agency’s experience in the IT Service Management and cloud computing/managed services sector and will be focussed on developing Numara’s presence amongst the IT trade, Mobile enterprise, Telecoms and Channel press ahead of key announcements for the company, particularly in the run-up to the Service Desk and IT Support Show, which is to be held in April 2012.
The partnership kicked off in December 2011 with a press tour scheduled to take place in January in the UK to start building relationships with key press as part of Numara’s plans to expand their awareness of their new Numara Cloud and Mobile Device Management services. Additionally, Numara were impressed with éclat’s ‘Payment-by-Results’ business model which ensures that the agency shares in the risk reward of the client’s PR investment.
Andrew Smith, Marketing Director – EMEA at Numara Software, commented, “It is an exciting time at Numara Software as we extend our solution and service offerings and éclat has both the knowledge and the know-how to implement a focussed public relations campaign. éclat will help us build a stronger awareness for our company and firmly establish our credentials as a provider of cloud based service management solutions.”
Dianne Canham, Client Services Director at éclat Marketing, added, “Numara has an established presence in the US and we are confident that we can successfully emulate that here in the UK and look forward to working alongside them to get their message out to a wider audience. We are very proud to add Numara Software to our client portfolio and are looking forward to working with them to create a thought leadership position for their senior executives in this highly competitive market place.”
inneractive appoints éclat Marketing for European Press Launch at Mobile World Congress 2012
LIGHTWATER – 5th December 2011 – éclat Marketing, the specialist technology PR agency, today announced that it has been appointed by inneractive, the industry’s premier App Monetisation Exchange based in Israel, to help increase the awareness and media coverage of the company in the UK and Europe ahead of Mobile World Congress 2012.
éclat was chosen due to the agency’s extensive experience in the mobile sector and its innovative business model which ensures that the agency shares in the risk reward of the client’s PR investment. The partnership kicked off in November 2011 with a press and analyst tour in the UK to start building relationships with key press and analysts as part of inneractive’s plans to expand their awareness and presence in the European market place.
Roy Timor Rousso, VP Marketing at inneractive, commented, “We are confident that our partnership with éclat will help build our presence amongst European and UK based developers and ad agencies. Éclat impressed us with their understanding of our proposition and our target audience and showed they have excellent relationships with our target press and analysts.”
Dianne Canham, Client Services Director at éclat Marketing, added, “We have a long track record of dramatically increasing a company’s profile ahead of large trade shows such as Mobile World Congress and inneractive will be no exception. They have a compelling proposition that offers clear advantages to mobile developers and mobile advertisers in the placement of In-App mobile adverts and we are relishing the opportunity to communicate their message to a wider audience. We look forward to working with inneractive and building their presence in the UK and European markets both in the run up to Mobile World Congress 2012 and beyond.”
éclat Marketing puts its money where its mouth is with the new ‘No Risk, Money Back Promotion’
LIGHTWATER – November 16th, 2011 – éclat Marketing, the specialist technology PR consultancy, today announced that it has launched a campaign to offer technology clients a risk free option to move away from their current underperforming PR agency.
Recent research conducted by éclat Marketing amongst Marketing and PR managers in technology companies revealed that many had persevered with an agency that they were not satisfied with, rather than run the risk of changing agencies. It also discovered that new agencies had frequently taken up to six months to get up to speed on the client and its solutions and to be fully effective in pitching stories to the media.
Dianne Canham, Client Services Director at éclat Marketing, commented, “We recognise that changing your technology PR agency can feel like a risky business, which is why we’ve come up with a way of minimising the risk. If you engage with éclat for our PR services we will undertake to at least match the competitive editorial share of voice (SoV) achieved by your previous agency within the first quarter of working with you, or we will refund your full three month’s fee. In most cases we would expect to significantly increase a client’s editorial share of voice in the first quarter.”
éclat will use an independent media measurement service to provide a free independent analysis of the current percentage editorial SoV achieved against your nominated competitors. This figure will then be used as the minimum coverage target for PR activities in the first quarter of a client engagement. At the end of the first quarter they will run another media analysis and if éclat has not matched or improved your SoV, the full quarterly fees will be refunded.
This offer will apply to companies that are moving from an existing agency relationship and to new client contracts signed before January 31st 2012.
About éclat Marketing: éclat Marketing is a specialist technology PR agency offering PR services such as Digital PR and Telecoms PR that delivers high-impact media and analyst relations campaigns for technology and telecoms businesses in the UK and Europe. éclat Marketing combines consistently high standards with strategic insight to produce outstanding results for our clients with our digital, telecoms & technology PR services.
NovelSat appoints éclat Marketing ahead of UK launch
LIGHTWATER – 8 AUGUST 2011 – éclat Marketing, the specialist technology PR consultancy, today announced that it has been appointed by NovelSat, high-end manufacturer of the world’s most innovative, ground equipment for satellite transmission based in Israel, to help launch the company in the UK and Europe.
Following a competitive pitching process, éclat was chosen due to the agency’s relevant experience in Broadcast and Satellite, as well as éclat’s international network of PR agency, Newshound PR which will be utilised to launch the company in the US.
The partnership kicked off in June 2011 with a press and analyst tour in the UK to start building relationships with key press and analysts.
Ila Bialystok, Head of Marketing at NovelSat, commented, “I met Dianne a few months ago and also attended one of éclat’s regular webinars. When I joined NovelSat and found that they were looking at recruiting a PR agency, I knew éclat would be a good fit. They’re experience in our relevant field made them an obvious choice for us.”
Dianne Canham, Client Services Director at éclat Marketing, added, “We have been working with many clients in the markets such as Cable & Satellite, Broadcast and IPTV and as a result NovelSat’s account team has extensive knowledge. We look forward to working with NovelSat.”
éclat Marketing appointed as UK PR agency for IT security vendor NitroSecurity
LIGHTWATER – 10 MAY 2011 – éclat Marketing, the specialist technology PR consultancy, today announced that it has been appointed by NitroSecurity, a leader in high-performance, content-aware security information and event management (SIEM) solutions, to build the brand for the company and its security solutions in the UK.
Following a competitive pitching process, éclat was chosen because of the agency’s expertise and experience specifically in the security sector.
The partnership kicked off in February 2011, and éclat initially focused on introducing the company and its spokespeople to the UK media with the aim to build brand awareness.
Jerry Skurla, EVP of Marketing at NitroSecurity, commented, “We met with a number of UK agencies and were extremely impressed with éclat’s undeniable security credentials and experience. The team truly understands the security market and their experience in dealing with security vendors like us was just one of the compelling offers in their proposal.”
Dianne Canham, Client Services Director at éclat Marketing, added, “We are very proud to add NitroSecurity to our client portfolio and look forward to a long and successful partnership.”
Wi-Fi Provider Xirrus Appoints éclat Marketing as UK PR Agency
LIGHTWATER – 18 MAY 2010 – éclat Marketing, the specialist technology PR consultancy, today announced that it has been appointed by Xirrus, a leading company in high performance Wi-Fi, to handle the company’s UK PR activities. éclat will focus initially on building awareness for the Xirrus brand in the UK media and to position Ben Wilson as the UK spokesperson and thought leader. The new partnership kicks off with a two-day press and analyst tour in London with the aim to introduce Ben Wilson, UK Country Manager, as Xirrus’ local spokesperson.
Xirrus, the leader in High Performance Wi-Fi, manufactures the only fully distributed, dense radio Wi-Fi architecture available in the industry today. The innovative Xirrus architecture delivers unmatched RF innovation and wireless performance on a per-access point and system-wide basis, yet requires fewer devices, switch ports, cabling, and less effort to install and maintain than traditional offerings thereby accelerating the Time to Value. Xirrus manufactures its long life products in the USA and is Wi-Fi Alliance, VeriSign, PCI, FIPS 140-2, and ISO 9001:2008 certified.
Ben Wilson, UK Country Manager at Xirrus, commented, “We are looking forward to working with éclat as we continue our explosive growth in the UK. We already have a large number of significant UK customer deployments to demonstrate that we provide the most coverage, range, and bandwidth in the industry. Having met with a number of UK agencies we were especially impressed with the éclat team’s understanding of the Wi-Fi market and their experience dealing with a Wi-Fi provider like ourselves.”
Peter Shackleton, Founder of éclat Marketing, added, “The Xirrus brand is well-known across the pond and we are proud to add them to our portfolio. We are excited about representing this innovative technology company to the UK press and analysts, and we will initially be focusing our attention on the technology trades and business press.”
Panda Security appoints éclat as new UK PR agency
Lightwater, 16th September 09 – éclat marketing, the specialist technology PR consultancy, today announced that it has been appointed by Panda Security, a leading global provider of cloud-based security solutions and one of the largest antivirus companies in the world, to handle it’s UK PR programme. Éclat’s focus is to elevate Panda’s profile amongst its target audience of both business and consumers, deploying a mixture of traditional PR and new digital marketing tools. The appointment follows Panda Security’s buy back of the UK franchise in July this year and forms part of an aggressive marketing push to increase the company’s market share and expand their international presence.
Over the past 20 years, Panda Security has introduced some of the most significant advancements in the security industry and was the first IT security company to harness the power of cloud computing with its Collective Intelligence technology which automatically analyses, classifies and disinfects malware. Panda Security has been at the forefront of meeting the challenges of the changing threat landscape head-on and is one of the leading antivirus companies in the world, with offices in 56 countries and more than 1,500 employees worldwide.
Petter Lautin, Managing Director for UK and Ireland for Panda Security, commented: “I am looking forward to working closely with éclat to build the profile of the Panda brand in the UK. We have some exciting plans for the coming year, and need to ensure that we not only communicate our messages to our key markets but also position Panda personnel as thought leaders within the industry. We were impressed with éclat’s in depth experience in the security market place and particularly liked their ‘Payment-by-Results’ model which means that they share the financial risk and reward with us of achieving our stated goals.”
Dianne Canham, founder and client services director of éclat marketing, added, “Panda is a well respected brand and a fantastic addition to éclat Marketing’s client roster. Panda has a great reputation for technological innovation and has a head start on its competitors in the cloud computing arena. We’ll be focusing on educating the consumer and business audience about the latest cyber threats and – more importantly- on how to best protect yourself and your organisation from these ever growing array of threats.”
Qualys appoints éclat Marketing to handle its UK PR programme
Surrey, 8th July 2009 – éclat marketing, B2B technology PR consultancy, today announced that it has been appointed by Qualys Inc. to manage its UK public relations programme. éclat will work with Qualys to firmly establish the company and its services in the minds of the media and analyst communities using highly targeted campaigns.
Qualys has an extensive customer base, with clients ranging from household names, including 40 of the Fortune 100. éclat will work with Qualys to raise its profile to a more educational level, listening to the market needs and finding innovative ways to get its message across to the media and the CSO communities.
Amer Deeba, Chief Marketing Officer for Qualys said: “The éclat team demonstrated a clear understanding of our business, with campaign ideas that were creative and fit well with our company ethos. In addition to this, éclat operates on a results-driven approach rather than time-based, which better suits our needs.”
“We are delighted to have been chosen by Qualys to handle the UK PR activity,” said Dianne Canham, Director, éclat marketing. “The combined experience of the team in the security market means that we can hit the ground running with Qualys, building on our existing relationships and knowledge of this industry. Compliance and managing IT risk are always hot topics and we are looking forward to building the profile of Qualys with the relevant analysts and journalists.”
AirTies appoints éclat Marketing to build brand in European IPTV market
Surrey, 1st July 2009 – éclat marketing, B2B technology PR consultancy, today announced that it has been selected by the innovative developer of wireless networking and broadband Internet access solutions provider, AirTies, to launch its IPTV wireless-enabled set-top box to the European telecoms operators.
To date, AirTies has experienced great success in Turkey, Greece and Ukraine with a $50million business, predominantly through its wireless networking products for the home and retail markets. It is now focusing its efforts on launching its IPTV set-top boxes in Europe, beginning with a tour of the key telecoms publishing and analyst houses to establish it as an expert in its field.
Zvika Haas, IPTV product line marketing manager for AirTies, commented: “IPTV is a key market area for AirTies and we wanted to ensure that we could get the maximum impact when we launch it into the European market place. We chose éclat because of its in-depth knowledge and proven experience of working with the press and analysts in the telecoms space. Our goal is to launch the company and its IPTV solutions to the market ahead of IBC, the leading industry exhibition in Amsterdam in September.”
“The recent Digital Britain report said that the government’s ambition is to transform the UK into one of the leading digital economies in the world by 2012,” said Dianne Canham, Director, éclat marketing. “This, combined with the move to digital television by 2012, means that the IPTV segment is a burgeoning market, and consumers will continue to invest in home entertainment, even during the economic downturn. Technologies that make the home entertainment experience even more enjoyable and user-friendly, like the offering from AirTies, will be in demand – staying in, as they say, is the new going out!”