AirTies appoints éclat Marketing to build brand in European IPTV market
Surrey, 1st July 2009 – éclat marketing, B2B technology PR consultancy, today announced that it has been selected by the innovative developer of wireless networking and broadband Internet access solutions provider, AirTies, to launch its IPTV wireless-enabled set-top box to the European telecoms operators.
To date, AirTies has experienced great success in Turkey, Greece and Ukraine with a $50million business, predominantly through its wireless networking products for the home and retail markets. It is now focusing its efforts on launching its IPTV set-top boxes in Europe, beginning with a tour of the key telecoms publishing and analyst houses to establish it as an expert in its field.
Zvika Haas, IPTV product line marketing manager for AirTies, commented: “IPTV is a key market area for AirTies and we wanted to ensure that we could get the maximum impact when we launch it into the European market place. We chose éclat because of its in-depth knowledge and proven experience of working with the press and analysts in the telecoms space. Our goal is to launch the company and its IPTV solutions to the market ahead of IBC, the leading industry exhibition in Amsterdam in September.”
“The recent Digital Britain report said that the government’s ambition is to transform the UK into one of the leading digital economies in the world by 2012,” said Dianne Canham, Director, éclat marketing. “This, combined with the move to digital television by 2012, means that the IPTV segment is a burgeoning market, and consumers will continue to invest in home entertainment, even during the economic downturn. Technologies that make the home entertainment experience even more enjoyable and user-friendly, like the offering from AirTies, will be in demand - staying in, as they say, is the new going out!”