Panda Security appoints éclat as new UK PR agency
Lightwater, 16th September 09 - éclat marketing, the specialist technology PR consultancy, today announced that it has been appointed by Panda Security, a leading global provider of cloud-based security solutions and one of the largest antivirus companies in the world, to handle it’s UK PR programme. Éclat’s focus is to elevate Panda’s profile amongst its target audience of both business and consumers, deploying a mixture of traditional PR and new digital marketing tools. The appointment follows Panda Security’s buy back of the UK franchise in July this year and forms part of an aggressive marketing push to increase the company’s market share and expand their international presence.
Over the past 20 years, Panda Security has introduced some of the most significant advancements in the security industry and was the first IT security company to harness the power of cloud computing with its Collective Intelligence technology which automatically analyses, classifies and disinfects malware. Panda Security has been at the forefront of meeting the challenges of the changing threat landscape head-on and is one of the leading antivirus companies in the world, with offices in 56 countries and more than 1,500 employees worldwide.
Petter Lautin, Managing Director for UK and Ireland for Panda Security, commented: “I am looking forward to working closely with éclat to build the profile of the Panda brand in the UK. We have some exciting plans for the coming year, and need to ensure that we not only communicate our messages to our key markets but also position Panda personnel as thought leaders within the industry. We were impressed with éclat’s in depth experience in the security market place and particularly liked their ‘Payment-by-Results’ model which means that they share the financial risk and reward with us of achieving our stated goals.”
Dianne Canham, founder and client services director of éclat marketing, added, “Panda is a well respected brand and a fantastic addition to éclat Marketing’s client roster. Panda has a great reputation for technological innovation and has a head start on its competitors in the cloud computing arena. We’ll be focusing on educating the consumer and business audience about the latest cyber threats and – more importantly- on how to best protect yourself and your organisation from these ever growing array of threats.”