Qualys appoints éclat Marketing to handle its UK PR programme
Surrey, 8th July 2009 – éclat marketing, B2B technology PR consultancy, today announced that it has been appointed by Qualys Inc. to manage its UK public relations programme. éclat will work with Qualys to firmly establish the company and its services in the minds of the media and analyst communities using highly targeted campaigns.
Qualys has an extensive customer base, with clients ranging from household names, including 40 of the Fortune 100. éclat will work with Qualys to raise its profile to a more educational level, listening to the market needs and finding innovative ways to get its message across to the media and the CSO communities.
Amer Deeba, Chief Marketing Officer for Qualys said: “The éclat team demonstrated a clear understanding of our business, with campaign ideas that were creative and fit well with our company ethos. In addition to this, éclat operates on a results-driven approach rather than time-based, which better suits our needs.”
“We are delighted to have been chosen by Qualys to handle the UK PR activity,” said Dianne Canham, Director, éclat marketing. “The combined experience of the team in the security market means that we can hit the ground running with Qualys, building on our existing relationships and knowledge of this industry. Compliance and managing IT risk are always hot topics and we are looking forward to building the profile of Qualys with the relevant analysts and journalists