Wi-Fi Provider Xirrus Appoints éclat Marketing as UK PR Agency
LIGHTWATER – 18 MAY 2010 – éclat Marketing, the specialist technology PR consultancy, today announced that it has been appointed by Xirrus, a leading company in high performance Wi-Fi, to handle the company’s UK PR activities. éclat will focus initially on building awareness for the Xirrus brand in the UK media and to position Ben Wilson as the UK spokesperson and thought leader. The new partnership kicks off with a two-day press and analyst tour in London with the aim to introduce Ben Wilson, UK Country Manager, as Xirrus’ local spokesperson.
Xirrus, the leader in High Performance Wi-Fi, manufactures the only fully distributed, dense radio Wi-Fi architecture available in the industry today. The innovative Xirrus architecture delivers unmatched RF innovation and wireless performance on a per-access point and system-wide basis, yet requires fewer devices, switch ports, cabling, and less effort to install and maintain than traditional offerings thereby accelerating the Time to Value. Xirrus manufactures its long life products in the USA and is Wi-Fi Alliance, VeriSign, PCI, FIPS 140-2, and ISO 9001:2008 certified.
Ben Wilson, UK Country Manager at Xirrus, commented, “We are looking forward to working with éclat as we continue our explosive growth in the UK. We already have a large number of significant UK customer deployments to demonstrate that we provide the most coverage, range, and bandwidth in the industry. Having met with a number of UK agencies we were especially impressed with the éclat team’s understanding of the Wi-Fi market and their experience dealing with a Wi-Fi provider like ourselves.”
Peter Shackleton, Founder of éclat Marketing, added, “The Xirrus brand is well-known across the pond and we are proud to add them to our portfolio. We are excited about representing this innovative technology company to the UK press and analysts, and we will initially be focusing our attention on the technology trades and business press.”