Campaign overview
Recorded Future is a leading global security intelligence provider, enabling organisations to build intelligence-led cybersecurity programs, designed to help security professionals focus on specific pain points while maintaining and planning for a holistic, long term security vision.
In 2017 the company intensified its expansion into the UK market and appointed éclat Marketing to lead its media outreach, develop key journalist relationships, and secure the largest share of voice against its competitors.
To achieve this, éclat collaborated with Recorded Future to develop a PR strategy that supported these objectives, built its position as a thought leader in the market, and generated significant coverage in security trade, national and tier one business media.