Following successful completion of an initial project in June 2014, éclat was appointed in January 2015 as the UK PR agency for Balabit – a provider of privileged access management solutions.
As a fast growing organisation, focused on building a presence in the UK Market, the PR objectives were to quickly establish and build brand awareness through media coverage.
Core to this, was to position Balabit spokespeople as industry experts in privileged access and to achieve positive media coverage through :
– Proactive: Forward features and PR campaigns
– Reactive: Responses to breaking news stories
– Thought leadership bylined articles