"The team worked as true partners to our own internal PR department and we valued their input in delivering real, measurable results."

Following successful completion of an initial project in June 2014, éclat was appointed in January 2015 as the UK PR agency for Balabit – a provider of privileged access management solutions.

As a fast growing organisation, focused on building a presence in the UK Market, the PR objectives were to quickly establish and build brand awareness through media coverage.

Core to this, was to position Balabit spokespeople as industry experts in privileged access and to achieve positive media coverage through :

– Proactive: Forward features and PR campaigns

– Reactive: Responses to breaking news stories

– Thought leadership bylined articles

“We started working with the éclat team in June 2014, with the aim to quickly build brand awareness with UK media and to establish relations with the UK press. The éclat team demonstrated a proactive approach to ensure that we achieved our PR objectives, devising creative campaigns to generate media coverage. Using their knowledge of industry issues and the UK media, they were also able to leverage hot topics and breaking news stories to maximise our media exposure.”

– Andrea Ipolyi, PR Manager, Balabit


Winner of 2016 SC Magazine Awards: Identity Management

Best Coverage

Rapid Response

Thought Leadership