éclat was appointed ITC Secure’s PR agency in October 2018, with the objective of generating newsworthy campaigns and opportunities for press coverage in order to build awareness with its target audience.
éclat capitalised on breaking news stories and, through proactive pitching, secured opportunities for interviews with national titles, radio and broadcast, including the BBC (radio and TV), The Daily Telegraph, Sky News and the FT. This has established ITC Secure as a source for informed media commentary for stories on nation state attacks, national security and related cyber security issues.
Through proactive outreach on thought leadership issues, éclat has also generated coverage for ITC Secure in key vertical titles: legal, financial and retail and built profile for its spokespeople through speaking opportunities and awards submissions.
Largest share of voice amongst competitors
(Sept 2018 – Sept 2019)