Vectra appointed éclat Marketing in March 2018 with the objective of raising its profile within UK media and establishing the company as thought leaders in the area of automated threat hunting and AI.

Through a series of proactive media campaigns, combined with an efficient process for generating breaking news commentary, Vectra’s spokespeople have become valued media contributors on cyber security issues ranging from how AI can be used to fight cyber attacks through to the latest regulatory requirements that organisations need to adhere to in order to protect data.​


During 2019, Vectra won the following accolades:

  • Computing Security Excellence Awards – Winner for ‘Most Innovative AI/ML Security Solution’
  • SC Europe Awards – Highly commended for both ‘Best use of Machine Learning/AI’ and ‘Best Behaviour Analytics/Enterprise Threat Detection’
  • Computing AI and Machine Learning Awards – Finalist for ‘Outstanding Automation Security Award’ and NHS Bolton is a finalist for its Vectra project in the ‘Outstanding AI/ML Project’ category
  • Teiss Awards – Shortlisted in ‘Best use of machine learning or security automation’ category


Increase in Vectra's media reach in 2019 compared to 2018

1.145 Billion

Potential readership


Increase in coverage in 2019


PR value (PR investment vs. PR outcome)

£10.5 Million

Advertising value equivalent


Leading share of voice


Media interviews secured for Vectra executives


Thought leadership byline articles drafted and placed


Pieces of media coverage secured

National and business media coverage

Thought leadership

Rapid Response