Creating quality content has become an increasingly important part of the marketing mix. But content that works for marketing doesn’t necessarily always hit the mark when it comes to PR campaigns. So what kind of content do journalists actually want to see?
In this month’s episode of Cyber Beat I put that question to Stephen Pritchard, broadcaster, presenter, videojournalist, producer, writer, photographer and technologist extraordinaire.
Join us as we take a look at how the right kind of content can make or break a story, and how to best provide high quality content that journalists can use effectively.
Click here to listen now!